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The following are some reasons why perfumes can become unavailable:

  1. Each year, the International Fragrance Association (IFRA) issues ever-stricter safety and allergen regulations. This affects quite a few classic formulas as well as niche compositions, and sometimes brands have to discontinue a perfume if they are unable to reformulate.
  2. The brand decides to change the concentration. For example, an eau de parfum is reformulated as an extrait, effectively turning it into a different perfume.
  3. The brand ceases operating. The creative director passed away, got bored, started a new project, sold the business, etc.
  4. The brand cannot keep up with logistics and production demands, with disruptions for up to a year. If there is no regular production and availability schedule, it is not viable for a stockist to carry the brand.
  5. The brand changed the distribution model, eg from niche to duty free.

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Bella Donna

A retro chypre
Floral
Spicy
Woody
Top Notesbergamotgingermulberry
Heartcentifolia rosechyprejasminemagnoliaorris (iris root)roseylang-ylang
Base Notesbenzoinlabdanumleathermuskopoponaxsaffronsandalwood
Tags #sexy
Style unisex
Bella Donna - Jul Et Mad - Bloom Perfumery
Bella Donna - Jul Et Mad - Bloom Perfumery

The beautiful ginger and bergamot notes are weighted with white, soft florals to give a truly romantic scent. The composition of the Magnolia Alba flower is used in tribute to one of the world’s most intriguing feminine portraits, “La Belle Ferronnière”, by Leonardo Da Vinci. The base notes of sandalwood and saffron encourage a deep richness to the blend.

Parfumeur : Luca Maffei

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All about this fragrance

Vibe check

This is the scent of close conversation in a polished room, where the air stays warm and the details matter. It projects a composed, alluring presence: floral at first glance, then spiced and softly shadowed, with enough richness to feel intimate rather than loud.

How to wear

Best in cool to mild weather, when its floral-spicy structure can unfold without feeling dense. Apply sparingly: extrait concentration gives strong presence, and one or two sprays are enough to let the magnolia, saffron and sandalwood develop with a smooth, lingering trail.

Who it’s for

For wearers who like floral scents with structure, contrast and a sensual edge. It will appeal to those drawn to magnolia, rose and chypre-style depth, especially if they prefer their florals polished, slightly spicy and more textured than sweet.

Release year

2017

The nose

Luca Maffei is an Italian perfumer known for a modern, material-driven style that balances clarity with texture. His work often brings a vivid opening, a luminous floral heart and a refined, lingering base, which suits Bella Donna’s contrast between brightness and depth. In Bella Donna, Maffei shapes the composition around magnolia alba and rose, giving the fragrance a poised floral core while saffron and sandalwood add warmth and sensuality. The result reflects his talent for making rich materials feel elegant rather than heavy.

Collaborators

Julien and Madalina, the founders of Jul et Mad, shaped the fragrance’s artistic brief and supervised the creative direction, building Bella Donna around their love-story concept and the visual reference to Leonardo da Vinci’s La Belle Ferronnière.

Jul Et Mad’s story

Jul et Mad Paris builds haute parfumerie around art, history and a very personal romantic narrative. The house works in high-concentration extraits, favoring rare materials, strong creative direction and compositions that feel cultured, expressive and deliberately uncompromising.

Bella Donna’s concept

Bella Donna was created for Jul et Mad’s 2017 Les Whites collection, a trio inspired by art. Here, the image of La Belle Ferronnière becomes a study in contrast: a severe, almost reserved exterior giving way to a floral, sensual interior, with magnolia alba, rose and saffron carrying the idea.

Extra info

Bella Donna is part of Jul et Mad’s Les Whites trio, alongside Fugit Amor and Mon Seul Désir, each inspired by a different art form. The name and concept reference Leonardo da Vinci’s La Belle Ferronnière, and the fragrance remains in production.

All about this fragrance

Close

Featured in edits and sample packs Decoding Chypres
Top Notesbergamotgingermulberry
Heartcentifolia rosechyprejasminemagnoliaorris (iris root)roseylang-ylang
Base Notesbenzoinlabdanumleathermuskopoponaxsaffronsandalwood
Tags #sexy
Style unisex

The beautiful ginger and bergamot notes are weighted with white, soft florals to give a truly romantic scent. The composition of the Magnolia Alba flower is used in tribute to one of the world’s most intriguing feminine portraits, “La Belle Ferronnière”, by Leonardo Da Vinci. The base notes of sandalwood and saffron encourage a deep richness to the blend.

Parfumeur : Luca Maffei

Close

All about this fragrance

Vibe check

This is the scent of close conversation in a polished room, where the air stays warm and the details matter. It projects a composed, alluring presence: floral at first glance, then spiced and softly shadowed, with enough richness to feel intimate rather than loud.

How to wear

Best in cool to mild weather, when its floral-spicy structure can unfold without feeling dense. Apply sparingly: extrait concentration gives strong presence, and one or two sprays are enough to let the magnolia, saffron and sandalwood develop with a smooth, lingering trail.

Who it’s for

For wearers who like floral scents with structure, contrast and a sensual edge. It will appeal to those drawn to magnolia, rose and chypre-style depth, especially if they prefer their florals polished, slightly spicy and more textured than sweet.

Release year

2017

The nose

Luca Maffei is an Italian perfumer known for a modern, material-driven style that balances clarity with texture. His work often brings a vivid opening, a luminous floral heart and a refined, lingering base, which suits Bella Donna’s contrast between brightness and depth. In Bella Donna, Maffei shapes the composition around magnolia alba and rose, giving the fragrance a poised floral core while saffron and sandalwood add warmth and sensuality. The result reflects his talent for making rich materials feel elegant rather than heavy.

Collaborators

Julien and Madalina, the founders of Jul et Mad, shaped the fragrance’s artistic brief and supervised the creative direction, building Bella Donna around their love-story concept and the visual reference to Leonardo da Vinci’s La Belle Ferronnière.

Jul Et Mad’s story

Jul et Mad Paris builds haute parfumerie around art, history and a very personal romantic narrative. The house works in high-concentration extraits, favoring rare materials, strong creative direction and compositions that feel cultured, expressive and deliberately uncompromising.

Bella Donna’s concept

Bella Donna was created for Jul et Mad’s 2017 Les Whites collection, a trio inspired by art. Here, the image of La Belle Ferronnière becomes a study in contrast: a severe, almost reserved exterior giving way to a floral, sensual interior, with magnolia alba, rose and saffron carrying the idea.

Extra info

Bella Donna is part of Jul et Mad’s Les Whites trio, alongside Fugit Amor and Mon Seul Désir, each inspired by a different art form. The name and concept reference Leonardo da Vinci’s La Belle Ferronnière, and the fragrance remains in production.

All about this fragrance

Close

Featured in edits and sample packs Decoding Chypres