14th July / Bastille Day celebrated in France with fireworks.
The perfume has a peculiar fireworks smoke opening and a very cozy evolution into sweet old paper like benzoin/vanilla space.
The brand’s idea is that this perfume is not limited to a moment or a place, it embodies the spirit of French celebration, this "French touch" which resonates from the streets of Paris to the villages of the countryside, a fragrant tribute to elegance, and the art of living when you seek beauty in the everyday objects.
All about this fragrance
Vibe check
This is a fragrance for close company and lively rooms, when the air still carries the trace of something just lit and the mood is warm rather than loud. It suits a wearer who wants smoke, resin and sweetness to read as atmosphere, not heaviness.
How to wear
Best in cool to mild weather, where the smoky opening can breathe and the vanilla-benzoin base stays plush rather than dense. Two to three sprays are enough; on skin it softens into a cozy amber, while in the air it keeps a faint fireworks haze and a woody, slightly leathery edge.
Who it’s for
For those who like smoky ambers with a sweet resinous core, and who enjoy contrast between spark, haze and comfort. It will appeal to people drawn to woody fragrances with blackcurrant brightness, cinnamon warmth and a polished, modern unisex profile.
Release year
2024
The nose
Meabh McCurtin Meabh McCurtin is an Irish perfumer working with IFF, known for compositions that balance clarity with texture and for using modern accords to give familiar materials a more vivid emotional charge. Her style often leans into contrast: brightness against warmth, lift against depth, with a polished but expressive finish. On 14 Juillet, she turns the idea of fireworks into a wearable smoky amber, pairing the spark and haze of celebration with vanilla, benzoin and resinous woods. The result is a fragrance that feels both festive and grounded, showing her interest in scents that are immediately legible yet full of atmosphere.
Collaborators
Bastille’s creative team shaped the concept around Bastille Day as a year-round expression of French celebration, freedom and everyday elegance, while the brand’s founders and leadership steered the house’s transparent, sustainability-led brief. The campaign agency Transatlantic translated that idea into the launch story and visual framing.
Bastille’s story
Bastille builds its identity around transparency, sustainability and creative freedom, treating perfume as something to be worn thoughtfully rather than as a glossy status object. The house favors unisex compositions, clear ingredient disclosure and a modern French sensibility that blends natural materials with clean synthetics in a restrained, contemporary way.
14 Juillet (Bastille Day)’s concept
Created for Bastille Day, 14 Juillet translates the spectacle of July 14 fireworks into scent, opening with a smoky burst before settling into a warmer ambered softness. The bottle’s oxidized bronze case echoes the July Column, tying the fragrance to the history and symbolism of the French Revolution while framing it as a tribute to celebration and everyday French elegance.
Extra info
14 Juillet is Bastille’s Bastille Day fragrance, named for July 14, France’s national holiday. Its bottle uses an oxidized bronze case inspired by the July Column, and the formula is presented as natural, vegan, cruelty-free and made in France.
14th July / Bastille Day celebrated in France with fireworks.
The perfume has a peculiar fireworks smoke opening and a very cozy evolution into sweet old paper like benzoin/vanilla space.
The brand’s idea is that this perfume is not limited to a moment or a place, it embodies the spirit of French celebration, this "French touch" which resonates from the streets of Paris to the villages of the countryside, a fragrant tribute to elegance, and the art of living when you seek beauty in the everyday objects.
All about this fragrance
Vibe check
This is a fragrance for close company and lively rooms, when the air still carries the trace of something just lit and the mood is warm rather than loud. It suits a wearer who wants smoke, resin and sweetness to read as atmosphere, not heaviness.
How to wear
Best in cool to mild weather, where the smoky opening can breathe and the vanilla-benzoin base stays plush rather than dense. Two to three sprays are enough; on skin it softens into a cozy amber, while in the air it keeps a faint fireworks haze and a woody, slightly leathery edge.
Who it’s for
For those who like smoky ambers with a sweet resinous core, and who enjoy contrast between spark, haze and comfort. It will appeal to people drawn to woody fragrances with blackcurrant brightness, cinnamon warmth and a polished, modern unisex profile.
Release year
2024
The nose
Meabh McCurtin Meabh McCurtin is an Irish perfumer working with IFF, known for compositions that balance clarity with texture and for using modern accords to give familiar materials a more vivid emotional charge. Her style often leans into contrast: brightness against warmth, lift against depth, with a polished but expressive finish. On 14 Juillet, she turns the idea of fireworks into a wearable smoky amber, pairing the spark and haze of celebration with vanilla, benzoin and resinous woods. The result is a fragrance that feels both festive and grounded, showing her interest in scents that are immediately legible yet full of atmosphere.
Collaborators
Bastille’s creative team shaped the concept around Bastille Day as a year-round expression of French celebration, freedom and everyday elegance, while the brand’s founders and leadership steered the house’s transparent, sustainability-led brief. The campaign agency Transatlantic translated that idea into the launch story and visual framing.
Bastille’s story
Bastille builds its identity around transparency, sustainability and creative freedom, treating perfume as something to be worn thoughtfully rather than as a glossy status object. The house favors unisex compositions, clear ingredient disclosure and a modern French sensibility that blends natural materials with clean synthetics in a restrained, contemporary way.
14 Juillet (Bastille Day)’s concept
Created for Bastille Day, 14 Juillet translates the spectacle of July 14 fireworks into scent, opening with a smoky burst before settling into a warmer ambered softness. The bottle’s oxidized bronze case echoes the July Column, tying the fragrance to the history and symbolism of the French Revolution while framing it as a tribute to celebration and everyday French elegance.
Extra info
14 Juillet is Bastille’s Bastille Day fragrance, named for July 14, France’s national holiday. Its bottle uses an oxidized bronze case inspired by the July Column, and the formula is presented as natural, vegan, cruelty-free and made in France.