An ode to the most noble flowers in perfume. This is an exquisite composition that denotes the floral symbol of femininity, love, passion, adoration and admiration.
Citrusy freshness mixed with jasmine, freesia and violet and lily, Lys Nobilis offers a beautifully refined scent with a lasting effect.
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All about this fragrance
Vibe check
This is the kind of floral that suits close conversation and a polished personal space, where its lily-and-jasmine heart can unfold without feeling heavy. It projects a sensual, refined presence: sweet, luminous and softly assertive rather than loud.
How to wear
Best worn in mild to cool weather, when its floral sweetness and musky base can stay crisp rather than blur. A moderate application is enough, as the scent is described as lasting with strong sillage and projection; one or two sprays will give a clear, elegant trail.
Who it’s for
For someone drawn to luminous white florals with a sweet, sensual edge. It will appeal to wearers who like refined feminine compositions, citrus-bright openings, and a soft musky drydown with enough presence to feel luxurious.
Release year
2022
The nose
Luca Maffei is an Italian perfumer known for elegant, textured compositions that balance clarity with depth. Working from Atelier Fragranze Milano, he has built a reputation for refined modern florals, woods and leather accords, and for creating fragrances with strong structure and lasting presence. For Jul et Mad, Maffei brings a polished, artisanal style that suits the house’s uncompromising approach. Lys Nobilis shows his ability to shape a floral accord around lily and jasmine without losing brightness or softness, giving the composition a sensual but controlled finish.
Collaborators
Julien and Madalina Blanchard shaped the brief and creative direction, giving the perfumer full freedom to interpret the lily theme within the house’s uncompromising vision. Luca Maffei then composed the fragrance exclusively for Jul et Mad, translating that brief into the finished floral accord.
Jul Et Mad’s story
Jul et Mad Paris is an independent niche house built around the founders’ love story and a strict idea of perfume without compromise. The brand favors high concentrations, rare materials, artisanal French perfumery and creative freedom over mass-market formulas, gender labels or celebrity-driven positioning.
Lys Nobilis’s concept
Lys Nobilis was launched in 2022 as part of Jul et Mad’s Les Essentiels collection. It is conceived as an ode to the lily, presented as a noble floral symbol of femininity, love, passion, adoration and admiration, with a composition that pairs citrus brightness with a lush lily-jasmine heart.
Extra info
Lys Nobilis belongs to Jul et Mad’s Les Essentiels line, launched in 2022. The name and concept center on the lily as a noble flower, and the fragrance is also associated with the brand’s Revelo intensifier concept within the collection.
