Binet-Papillon is the coming together of the French house of Binet, royal perfumers to Louis XIV onwards, with Papillon Rouge, an independent perfume brand built around long-lasting fragrances made with iconic raw materials and minimal aromachemical intervention. In the words of founder Virginie Choné: "a perfume must scratch the soul, invigorate it, awaken it, reveal it, and even dress it in some cases".