Bloom Perfumery Privacy Policy
Updated on 22th May 2026
Bloom Perfumery (herewith "we", "us", "our") will keep all information confidential and any information collected by us is protected by security procedures in the storage and disclosure of information that you have given us, to prevent unauthorized access, as required by the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and the Privacy and Electronic Communications Regulations 2003 (PECR). In no circumstances will your information be sold to third parties. Where we use trusted service providers to operate specific features of our website (such as our AI assistant, payment processing, or delivery), your data may be shared with those providers solely for the purpose of delivering that service, as described in the relevant sections of this policy.
What personal information do we collect from the people that visit our website?
When ordering or registering on our site, as appropriate, you may be asked to enter your name, email address, mailing address, phone number or other details to create an account, place an order and keep history of your orders.
When do we collect information?
We collect information from you when you register on our site, place an order, subscribe to a newsletter.
How do we use your information?
We may use the information we receive from you when you register, make a purchase, sign up for our newsletter, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
- we do NOT have access to your account and its protected by the password only you know. However, we have a brief history of your purchases in our system and we occasionally use it to select complimentary samples you might like which we might include in subsequent orders.
If you signed up for our newsletter when creating an account or by leaving your email address in our boutique we occasionally email news about new brands, sales, etc. You would have explicitly consented by ticking a box when registering or by leaving your email address on a sheet of paper titled: "Sign up for email newsletter to stay in touch". We never would pass on/sell your personal details to any third parties.
- The delivery address corresponding to an order will be passed on to the shipping carrier handling your delivery; please refer to their privacy policy to learn how they handle it.
- Under no circumstances, never can we access any payment details. All online transactions are handled by external PCI-compliant payment gateways. Please refer to the gateway's privacy policy to learn how they handle and protect your payment details.
- We could use your email to set up our Facebook campaigns so that posts from Bloom's page can appear in your feed. However Facebook will only show them to you if they appear to be relevant to your interests. We do not pass the emails to Facebook, they do not retain them and they can NOT target your feed with anything else but relevant news from us and only if its our campaign. You can opt out of this by emailing us at bloom@bloomperfume.co.uk.
AI Fragrance Assistant
We offer an AI-powered chat assistant on our website to help you discover and choose perfumes. The assistant is embedded as a widget and does not require you to create an account or provide any contact information (such as your name, email, or phone number).
During a chat session, the assistant may ask about your fragrance preferences, gender, or scent likes and dislikes to provide better recommendations. These preferences are linked to your chat session and not to you personally.
Your messages are processed by third-party AI providers (such as Anthropic and OpenAI) to generate responses. We keep conversation logs to help us improve the quality of the assistant. We do not use chat conversations for advertising and we do not share them with anyone other than the providers needed to run the chat.
Use of the AI assistant is entirely optional. If you would like your chat data to be deleted, please contact us at bloom@bloomperfume.co.uk.
How do we protect your information?
Only a limited number of members of the Bloom team responsible for handling orders have access to the particulars of the order.
We are PCI compliant and pass that certification yearly.
An external PCI compliant payment gateway handles all CC transactions. We do not use Malware Scanning.
Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. In addition, all sensitive/credit information you supply is encrypted via Secure Socket Layer (SSL) technology.
We implement a variety of security measures when a user places an order enters, submits, or accesses their information to maintain the safety of your personal information.
All transactions are processed through a gateway provider and are not stored or processed on our servers.
Do we use 'cookies'?
Yes. Cookies are small files that a site or its service provider transfers to your computer's hard drive through your Web browser (if you allow) that enables the site's or service provider's systems to recognize your browser and capture and remember certain information. For instance, we use cookies to help us remember and process the items in your shopping cart. They are also used to help us understand your preferences based on previous or current site activity, which enables us to provide you with improved services. We also use cookies to help us compile aggregate data about site traffic and site interaction so that we can offer better site experiences and tools in the future.
We use cookies to:
• Help remember and process the items in the shopping cart.
• Understand and save user's preferences for future visits.
• Compile aggregate data about site traffic and site interactions in order to offer better site experiences and tools in the future. We may also use trusted third-party services that track this information on our behalf.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings. Since browser is a little different, look at your browser's Help Menu to learn the correct way to modify your cookies.
If users disable cookies in their browser:
If you turn cookies off, Some of the features that make your site experience more efficient may not function properly.Some of the features that make your site experience more efficient and may not function properly.
Third-party disclosure
We do not sell, trade, or otherwise transfer to outside parties your Personally Identifiable Information.
Third-party links
We do not include or offer third-party products or services on our website.
We and our partners, including Google, use personal data and cookies — including mobile advertising identifiers — for ads personalisation, audience building, remarketing and ads measurement. Cookies and mobile advertising identifiers will be used to show you personalised and non-personalised ads. If you reject marketing cookies you may still see non-personalised ads.
To learn more, see How Google uses personal data.
Google's advertising requirements can be summed up by Google's Advertising Principles. They are put in place to provide a positive experience for users.