The greenhouse – la serra in Italian – is a nurturing environment that allows the plants within to bloom and thrive. Embodying this concept, Milanese perfume house LASERRA offers fragrances designed to make your true self shine. No matter what’s happening in the world around you, LASERRA’s life-affirming scents provide a protective bubble allowing you to be yourself, to connect with others, and to leave your  mark.

Founder Alberto Anselmi, a trained clinical psychologist, celebrates the many colours of our complicated selves with LASERRA’s debut line, entitled Mental Health. Playing with the concepts of “sanity” vs “madness”, Anselmi questions the usefulness of such hard-and-fast definitions with perfumes celebrating the quirkier aspects of human behaviour. After all, the most interesting aspects of our personality are often the least “normal”.